Amazingly, 75% of those being under the age of 25. Today, VSCO is a thriving $90 million company with 2 million users. The app was started like so many other apps, by two white dudes from California. VSCO, previously known as VSCO Cam, started as a photography app, complete with retro-inspired filters, various editing tools, and the ability for users to share and interact with each other’s content. Teenagers are simply seeking out ways in which to express themselves, while also trying to find their place among their peers. (There are in fact, also VSCO Boys, defined as someone who embodies the nostalgic aesthetics of the VSCO app, and has his own uniform of white vans and Nike running shorts). The most important thing to know is that there is no inherent danger to your daughter or your son wanting to participate in this trend.
In her article for Vox, Rebecca Jennings interviewed several teenagers, one of whom stated that “a VSCO girl spends 20 minutes to make her messy bun look just so.” The whole look is expensive to achieve but is curated to appear approachable, laid-back, and attainable.
#VSCO GIRL STARTER PACK FULL#
The “starter pack” for someone who aspires to achieve full VSCO girl status is made up of the following: So if you have no idea what a VSCO girl is, you are not alone.Ī VSCO girl is very succinctly illustrated and explained by the things that she consumes. Then, on the subway ride home, I promptly googled what the heck that even meant. He turned to me and laughed “Isn’t Jasmine such a VSCO girl?” I just smiled, laughed and agreed. I went into work and one of my colleagues was playfully teasing the other. Second of all, I am 26 years old and I just found out about VSCO girls in October. It is perfectly normal to be a VSCO girl.